7 Digital Marketing Tips from Frank Underwood
Digital marketing is the optimal way to get your business on top, but with extreme competition it can be tough to be spotted among the crowd. To navigate through and claim your turf, we’ve reached out to the Commander in Chief to offer you the best digital marketing tips to land you in the Oval Office.
Business is tough, and too many companies invest in digital marketing without having a strong online presence. While your product may be great, if you don’t test and optimize your website, you may end up spending thousands of dollars on advertising but still find that users always leave the page. With no luck, you’ll be back where you started. Build your reputation and a great product first, and the money will come after.
In the digital age, with so many social platforms, it’s easy for a flood of untrue remarks to pour through. But remember, you have the power to control the conversation. You can change opinions by responding and reacting to false comments, and you can clarify and present your case by providing examples of the truth. If someone said, “The Spark Group doesn’t fulfill x and y”, prove them wrong by pulling all the stops.
However, having several social outlets can also work against you if you’re not using them properly and to your full advantage. You can have a Facebook page and a website, but if you’re not presenting yourself clearly or boldly, you’ll be ignored and tossed to the side. To gain an audience, it’s important to have a clear picture of your brand and to know how to display this image through a solid online presence that piques customers’ interests.
If your competitors are going above and beyond, why shouldn’t you? To excel, the bare minimum is not nearly enough. Constant engagement is the key. With an open dialogue, intense research, and close social listening, you’ll achieve your goals in no time. Digital marketing is always evolving, so you need to adapt because simply having a website won’t save you. Swim fast, or you’ll be left treading.
Honesty is always held in high regard, which is why transparency is the most important factor when it comes to interacting with your audience. Consumers want to trust you, so it’s your job to show that they can. By utilizing social media, you have the ability to place all your cards on the table to create an honest relationship between your brand and your consumers. The truth is what consumers want.
Nowadays comparison shopping is very simple, so tell customers why they should choose you. Provide excellent customer service by driving consumers through the purchasing funnel and giving them what they want through the process. If you don’t offer attentive customer service and provide the ultimate experience, you aren’t giving consumers the opportunity to even consider your brand, so you will always receive a straight no.
It’s important to fulfill your promises and to embody every aspect that your brand represents. Today, social proof plays a major role in raising brand awareness. Make sure you are promoting a product or service that consumers are happy with and that they are likely to recommend. The last thing consumers want is to be promised something and then left hanging. Marketing works two ways; keep your customers happy, and they’ll make your brand successful.
We’ll leave you with one final note… “Success is a mixture of preparation and luck.”