What?! The Spark Group is on Google+? NO WAY! How, what, where.. where do I connect? You connect with us by clicking here. And we’re excited to have another portal where we can engage with you and get to know you all just that much better.

Google has finally launched brand pages for Google+, which will now allow businesses and brands to join the social network and start connecting with their fans and customers.

So far, Google+ has been about allowing people to connect with other people in new and accessible ways. But Google wanted to take it one step further by allowing people to connect with all the things people care about, from local businesses to global brands. As Google put it on their blog post, “this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.”

The new Google+ pages for brands look just like individual user profiles do, except for a small square that designates that it’s a business page instead of a profile. Users can then follow companies by adding them to their circles. For businesses, Google+ has a great ton of potential. For example, when users add a company to their circles, businesses will be able to add them to circles as well. This will allow businesses to break down their users into different groups, and connect with groups in more unique, targeted, and profound ways. In addition, the Hangout feature will allow companies to start a “hangout” where fans and customers can come to, tune in, and start chatting face-to-face with the company. With a little creativity, the amount of engagement opportunities are boundless (think feedback sessions with loyal customers, customer Q&A, product launches, etc).

It’s also important to keep in mind Google’s true expertise- search, and secondly, advertising and analytics. It’s unimaginable to think that Google won’t add search benefits for Google+ business pages, won’t allow for rich media and enhanced customization for ads, and won’t integrate Google analytics to provide profound customer insights. And yes, that’s right- these are all things marketers and businesses alike have had trouble with on their Facebook pages.

It will be interesting to watch businesses bring their creativity to the Google+ platform as they find new and rewarding ways to engage with their fans. Let us know your thoughts on Google+ for business, and if you’re ready to get started with your own page, we’ll greet you there. Just follow this link: plus.google.com/pages/create.

By: Daniela Cuevas