As reported by Forbes.com, there is a new player on the international social networking scene. The company goes by the name of Koprol, a social networking site based out of Indonesia and created by three friends from college. The social networking platform was created 2 years ago and reached a milestone of 1 million followers in November of 2010.
Koprol’s success led Yahoo to buy out the company in May of 2010. Koprol is unlike social networks one may be accustomed to seeing in the states.
Koprol takes a different approach to the social networking experience. It is more concerned about location than status updates and user profiles. For example, when you login to Koprol now known as Koprol Yahoo, you are prompted to give your location, whether you’re at the mall, health store, or bar.
This helps with the on-the-go lifestyle of the Indonesian culture. According to the founders who now work for Yahoo, with no stake in the company (reportedly sold for figures believed t0 be in between 2.5 and 4 million dollars), Koprol was created to link a social-networking site with the beliefs and traditions of the Indonesian lifestyle.
According to the founders, Indonesians are a people who enjoy a sense of community and togetherness. As are many other cultures, which is why Yahoo is exploring the possibilities of expanding it into new markets. With all of the debate over whether social networks pull people apart or bring people together, location based social networking can put an end to that debate.
With continued growth and the backing of Yahoo, Koprol Yahoo will be a force to be reckoned with in the coming future. Additionally, it points to the growing trend and popularity of location based social networking sites such as Foursquare, Facebook Places (amongst many others), and the added location opt-in for Twitter tweets.
If you’re interested in exploring Koprol, click HERE. Let us know your thoughts in the comments below.