AirPocket needed a strategy to make their product stand out in a highly competitive market. The Spark Group needed to define AirPocket’s digital personality while staying true to the overall aesthetic presented in both the mobile app and website.
With our expertise in the financial space, specifically in Latin America, we were able to create an engaging, bilingual campaign to build brand awareness, drive downloads, and develop AirPocket’s voice across multiple social channels.
To build AirPocket’s social presence, the tSG team fine-tuned the messaging to reflect AirPocket’s user-friendly interface.
We developed a set of eye-catching graphics and GIFs and fine tuned the messaging to reflect AirPocket’s user-friendly interface and give the brand an amicable personality.
Search & Display
To maximize our reach and drive downloads to a wide audience, tSG launched a display remarketing and search campaign for AirPocket. This bilingual campaign reached both users living in the US and Latin America. We optimized these audiences and keywords to reach the most relevant customers and continue to build our user base. Through constant data analysis, we were able to consistently increase our downloads month over month.
Being a fairly new brand in a saturated market, AirPocket needed to gain the trust of their potential users. After searching through users who fit both the brand’s personality and target audience, we launched a dedicated influencer campaign. We collaborated with several Latin American social influencers to reach both users living in the US and in Mexico. These influencers created stunning imagery showing the benefits and user friendly interface of the app. These images were shared on the influencer’s Instagram and shared to the AirPocket account to maximize their reach.