BeerMenus is a website and mobile app where users can search for local beers, and beer merchants have access to a variety of services through a subscription plan. For six months, The Spark Group worked with BeerMenus on a B2B lead generation campaign. Through weekly optimizations, tSG decreased the total cost per trial by 75.39%.
Social Media Marketing
PHOTOGRAPHY, INFLUENCERS, SEARCH + DISPLAY, SOCIAL ADVERTISING
Social Media Ads.
tSG launched an ad campaign encouraging bar, restaurant, and bottle shop owners to sign up for BeerMenus’ business trial. Our copywriters created unique messaging for each niche audience, and our digital strategists continuously analyzed and adjusted the campaign to optimize for cost per trial.
Organic Social Media Posts.
To increase BeerMenus’ organic social engagement, tSG created a vibrant body of imagery that elevated the brand’s Facebook, Twitter, and Instagram presences. To highlight BeerMenus’ business services, our team photographed their print menus and digital menu boards out in the wild at bars and restaurants. Then, to engage the wider social audience, our team photographed the app’s most popular beers.
Search & Display.
To build brand awareness and to reach potential new customers, tSG launched a Search campaign to reach customers actively searching for beer menu promotion tools. Our team also developed and managed a display remarketing campaign reminding businesses they could be reaching more local beer drinkers if they used BeerMenus.