As a progressive organization aiming to promote the importance of state level elections and flip crucial states blue, Flippable teamed up with tSG to implement a strategic digital campaign to amplify their mission and reach relevant audiences. To spread the word about Flippable, tSG built hyper-relevant interest/behavioral audiences in tandem with intelligently segmented first-party data. The Spark Group also provided creative direction, and crafted targeted messaging to increase Flippable’s user network and grow brand awareness as a valuable political and social justice resource. During the campaign, tSG was able to grow Flippable’s email list and increase the number of new users on their website by 75%.
Social Media Marketing
SOCIAL ADVERTISING, LEAD GENERATION, CREATIVE DIRECTION
Paid Social Ads.
tSG launched a digital campaign across Facebook and Instagram, targeting Democratic and Progressive leaning Americans to spread Flippable’s message and increase the organization’s presence on digital channels. Facebook’s political restrictions are no match for tSG’s analysts. We mastered navigating the platform’s political limitations to strategically run ethical, compliant, and effective paid Facebook campaigns. tSG content strategists worked with Flippable to create vivid ads that were engaging and educational. Ads featured statistics focused on representation in government, and important topics like gerrymandering, the Black Lives Matter movement, women’s reproductive rights, and gun control. tSG copywriters created direct messaging with powerful calls to action to promote the organization’s mission, raise awareness for the candidates Flippable supported, and encourage potential allies to join the movement by donating or volunteering.
Throughout the campaign, tSG launched a lead generation campaign to grow Flippable’s community. Using rich first party data, tSG built specially segmented audiences to reach users on Facebook who are interested in politics and Flippable’s mission.