Gramercy Park Lofts is a luxury apartment building located in the heart of Gramercy, a NYC neighborhood full of tree-lined streets, landmark architecture, and world class shops and restaurants. Gramercy Park Lofts offers conveniences and finishes for those with the most discerning tastes befitting the character of the storied neighborhood. With just 80 homes, the building has an intimate, boutique quality.
The Spark Group developed a website with elements befitting both prospective tenants and current residents.
This luxury building website was designed to provide website visitors access into Gramercy Park Lofts, prior to visiting the building. Large, full-width and descriptive images are used to transport individuals into the Gramercy Lofts experience: allowing them to experience the neighborhood, its community, its building amenities, and its gorgeously renovated apartments. The website’s intuitive navigation allows users to take a journey through the building and then once engulfed, explore the more intricate details of the rental process.