Luzon Brokerage Corporation (LBC) was founded in the 1950’s as a brokerage and air cargo provider. LBC soon became a respected leader offering fast and reliable Express Courier and Money Remittance service throughout the Philippines. Today, LBC offers the widest coverage and network with over 1,000 strategically located branches nationwide.
LBC came to The Spark Group to help drive awareness about its money remittance services and furthermore, to drive transactions, a loyal customer base, and repeat transactions. The answer: Search Engine Marketing and Display Advertising.
The Spark Group set up search ads based on specific keywords, a branding display advertising campaign, and a remarketing display campaign. We continue to optimize and manage LBC’s campaign to increase transactions and consistently lower the customer acquisition cost (CAC). By identifying trends and tracking competitors, we are able to adjust the campaign accordingly to maximize the marketing budget’s reach.