NY Casa Group sought a website strategy that would highlight their boutique and knowledgeable real estate agency. We were tasked with showcasing NY Casa Group’s niche expertise of Lower Manhattan and Downtown Brooklyn via their new website in both a compelling and concise manner.
We leveraged NY Casa Group’s strong messaging to portray their extensive knowledge, doing so in confident content positioning across the entire site. Fusing NY Casa Group’s boutique nature with sleek and modern design, we created an easily navigable site with charming icons to call out NY Casa Group’s unique selling points. Throughout the site, we kept the end-user’s needs in mind to construct a high-quality user experience.
“The Spark Group is an exceptionally dedicated team. Everyone who I’ve worked with at TSG has been extremely helpful: always willing to sit down with me and explain every part of the process in detail, answer all of my questions clearly, and listen to my wants and needs while providing exprert recommendations along the way. TSG went above and beyond and delivered a fantastic product. I have been through several website development teams (who sound up to the task, but in the end are unreliable and deliver subpar work) and have worked with numerous marketing companies. I continue to work with The Spark Group and will continue coming back to them for all of my marketing needs.”