A stunning digital campaign made a bold statement for a tiny pill with a big smell

POTTYMINTS came to The Spark Group as the first dissolvable air freshener tablet for the bathroom. Their mission: to grow brand awareness and reach new customers.

The Spark Group looked to their competitors to pinpoint POTTYMINTS’ unique selling points. We noticed that other products in the industry lacked a clear online presence and look. We identified POTTYMINTS’ tone and gave the brand a bold digital presence as a sophisticated bathroom product.

Client

Pottymints
Website

Categories

PHOTOGRAPHY, INFLUENCERS, SEARCH + DISPLAY, SOCIAL ADVERTISING

Organic Social Media Posts.

To amplify POTTYMINTS’ brand and increase engagement, tSG created visually appealing social media content highlighting the scents and use of POTTYMINTS. Our team posted weekly content across Facebook and Instagram. The copy of the posts focused on the functionality of the product, as well as various scenarios which one could use POTTYMINTS in. We helped POTTYMINTS attract loyal customers, and solidify its own identity among the competition — FLUSH. DROP. FRESH.

30
DECREASE IN COST PER POST ENGAGEMENT
64
DECREASE IN COST PER PURCHASE

Photography.

tSG created a series of lifestyle photoshoots to showcase POTTYMINTS as a “Go Wherever” product. Our creative and photography teams worked together to create stunning photographs that perfectly depicted how POTTYMINTS are small enough to fit in your purse and back pocket, or on display in your bathroom.

Display Campaign.

The Spark Group launched a series of Display Remarketing Ads on the Google Network to retarget users who visited the POTTYMINTS site. Display ads had vivid imagery and catchy taglines to keep to grab users’ attention and keep POTTYMINTS fresh on their minds.

Social Media Ads.

Our strategy and creative teams worked to launch a social media campaign across Facebook and Instagram. We identified potential POTTYMINTS customers and created niche lifestyle audiences divided into two categories: a mature, classy, hostess audience, and a more laid-back millennial humor audience. Digital strategists optimized the ads to maximize reach and increase purchases.

Influencers.

In the digital age, if you want to find a new product or need recommendations chances are you might turn to an influencer. With huge followings, these media gurus shared POTTYMINTS with their audience, emphasizing what an amazing and useful household product they are.

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