The Spark Group created a targeted website for The East Village, an eclectic and diverse neighborhood in New York City. The purpose of this website is to promote local business within the area.
The website is updated consistently. Ten “must-do” activities are provided to users every week via the interactive homepage. Check out the archive for a thorough list of awesome EV activities. A beautiful canvas to host images on, this site is home to a vast array of food photos from East Village restaurants that are sure to make your mouth water.
Website Design, Social, Graphic Design
To promote the launch tevnyc.com, The Spark Group conducted an online/offline facebook engagement campaign in which TSG staff photographed East Villagers out and and about in the East Village. All who were photographed were also invited to tag themselves in TEV’s Facebook photos, aiding in social virality and spreading awareness. This campaign raised engagement by 64% and increased the like count by 22%.
View more photos on facebook.