Thai Airways came to tSG seeking a social media and landing page strategy that would help bolster brand awareness with North American travel agents.
tSG was tasked with producing a social campaign that would drive users to a tailored landing page that highlights the brand’s award-winning services while providing travel agents with easy access to their most commonly sought digital resources.
These digital platforms offer travel agents multiple touch points with the Thai Airways brand, where Thai Airways could share relevant content and industry news. Through these channels, The Spark Group was able to create an online presence allowing Thai Airways to interact more efficiently with it’s B2B customers.
Social Media Marketing
Social Advertising, Search and Display Marketing, Landing Page Design
tSG launched a digital campaign on Facebook and LinkedIn targeting travel agents across North America to increase the brands presence on digital channels. Our content strategists created striking ads highlighting how Thai Airways’ award-winning service provides a seamless experience for travel agents’ clients.
In addition to paid social campaigns, tSG created ongoing organic social media posts to increase Thai Airways’ online engagement. Our team crafted content to educate followers about the benefits of booking clients on Thai Airways while conveying details of the brands world class service.
Over the course of four months, through optimized ad copy and creative, The Spark Group was able to decrease the cost per Facebook follow while increasing the number of newsletter signups from highly qualified members of this niche market.