Vivienne Sabò came to The Spark Group looking to introduce their line of French-inspired cosmetics in the United States. While the brand is well-known in Russia, they were faced with the challenge of entering a highly saturated market in the states. Vivienne Sabò partnered with The Spark Group to build brand awareness, introduce new products, and grow an audience of loyal, trusting, fans.
To introduce their first product available in the US, the Cabaret Premiere mascara, tSG designed a sleek, one-page landing page. To highlight the best features of the product, our design team incorporated a series of “before and after” images and closeups of the unique brush. To show the product in use, we also pulled in a live Instagram feed of users tagging Vivienne Sabò in their posts.
Our social strategy team did extensive research into what makes other big beauty brands tick and how they keep their audience engaged. We found that these users love to see what the product does better than others in the market and crave a beautiful Instagram aesthetic.
Using a combination of highly refined targeting parameters, enticing copywriting, and creative product photography, the tSG team was able to craft an effective social media strategy. Vivienne Sabò is rapidly gaining momentum in the beauty industry and looking beautiful while doing it.
It’s no secret – social media is full of beauty gurus with perfectly winged eyes, chiseled contours, and blinding highlights. To help earn credibility, Vivienne Sabò needed to form strong relationships with these well known and highly trusted influencers. Through sponsored Instagram posts, YouTube tutorials, and blog posts, we are growing Vivienne Sabò’s audience and building brand recognition across several leading social channels.
In just two months, we were able to decrease the Cost Per Acquisition by roughly 38% and boost their engagement by 15%. As the campaign has progressed, we have continued on the trend of lowering CPA while focusing on increasing CTR and engagement rate.