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Google has been searching for an answer to its lack and failure in adding social aspects to its products (think Buzz, Orkut, and Wave). Finally, they’ve released something that just might be the answer– the Google +1 Button.

Google explains this button as being “shorthand for ‘this is pretty cool’ or ‘you should check this out.'” It lets users share search results and ads that meet their approval and that they’d like to recommend to their contacts. Think of it as Google’s version of the Facebook Like button. Essentially, Google Profile users will click the +1 Button that will appear next to each search result or ad on Google.com and their Google followers (from Google Contacts, Buzz, or Reader) will see these recommendations on subsequent searches. So, if I +1 an article about Social Media & Business and at some point you search Google for social media & business, you’ll see that I recommended this certain article. In the end, this might make it more personally relevant to you.

Google hopes that social search will put the most useful recommendations in front of its users. “We expect that these personalized annotations will help sites stand out by showing users which search results are personally relevant to them,” said Google software engineer Dave Byttow.

Google’s +1 Button Introduction Video:

As for the Google +1 Button affecting SEO, it probably wouldn’t for a while. However, SEO firms and content farms might have to start worrying about the button affecting their search rankings. A site might have great links, but what if a lot of people haven’t +1ed (I couldn’t resist the urge to turn it into a verb) their page? There may have to be incentives for +1ing a page or the button might just lead to the creation of better, more relevant content. If the +1 button takes off, this is something all companies are going to have to start integrating into their social media strategy.

If Google plays its cards right, the +1 Button could transform the search process. Personally, I’d love to see it take off. But only time will tell. What do you forsee?

By: Daniela Cuevas