If you work in digital marketing, you know that content is king. But with so many options, where do you begin? Enter: The Listicle. Skimmable, readable, and shareable, listicles are an excellent medium not only for sharing your ideas, but for making them memorable.
Here are the top 4 reasons why readers love listicles:
- Lists are skimmable. Numbers stand out from written text. With most content being consumed on a mobile device, nobody has time to read your 1,500-word opus (and who would want to?). Listicles don’t require in-depth reading and break your ideas down into easily-digestible chunks. They also let readers know what to expect from your post because it immediately quantifies the amount of content in it.
- Lists capture and maintain attention. Your blog or article will be seen as “fun,” relative to the more serious-sounding longform articles that are also competing for views. Readers also love to share their thoughts on listicles, which creates a back and forth conversation about whether or not other items should be included on the list. This gives you access to valuable feedback, engages your audience, and builds trust.
- They’re easy to share. Listicles are easily shareable on social media, which is key for getting your content in front of more eyeballs. With a catchy headline and a quick paragraph summarizing the list, you’ve got a ready-made post that will be sure to get clicks.
- Lists are memorable. The final reason readers love listicles? It’s easier to get your brand’s point across when your idea is broken down into individual parts. This makes listicles easier for readers to understand and remember which means they’ll retain more information.
So there you have it – four reasons why listicles are so popular with readers. If you’re looking for a way to engage your audience and better understand their interests, listicles can be a great tool (case in point: this blog post).
We get it – it can be difficult to know where to start. Learn more about building the perfect listicle here.